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Why you need a REALTOR® more than ever in the internet age

Why you need a REALTOR® more than ever in the internet age

These days, there are more options than ever when it comes to buying or selling a home or cottage. It seems a new website or sale-by-owner service is popping up every week. And while there is most certainly room for technology, progress, and a fresh approach within the real estate industry, this inevitably creates a lot of noise out there cluttering up your decision-making process.

Now may be one of the most important times to look to a professional Realtor(R) to cut through all of that noise and make the business of buying or selling your home a stress-free proposition. Our mission at Chestnut Park is to guide you through this process with the least interruption to you and your family’s daily life; this is the value and service a Realtor(R) can provide that the internet simply cannot.

Data Analysis:
The internet has revolutionized the real estate industry, and we certainly are thankful for all that it has provided from sharing listing information quickly and easily with our clients, to communicating with the office from the road. But with all of this free-flowing information, there becomes an endless well of data. Average home prices, inventory per neighbourhood, lake rankings, etc. Sure, the information is all out there, but are you reading and analyzing it properly? A professional Realtor(R) is trained to know exactly what data is relevant to your purchase or sale, and exactly how it applies to you.

Local Knowledge:
The web is in fact, a fantastic place to begin research when wanting more information on a particular neighbourhood; from lakes, to demographics, to walkability and lifestyle. And while there is a wealth of knowledge to be found online, including local forums and message boards, there is no substitute for a Realtor(R) who has worked (and in many cases lived) in a particular area for their entire career. Not only will they have the inside scoop on all the neighbourhood quirks, but they will be able to share hard facts about the local real estate market specifically.

If you are a home or cottage owner, chances are you have a fairly good idea of what your property is (or should be worth) based on things like what you bought the home for, how long you’ve owned it, how much (if any) work you have put into it, how much your next door neighbour just sold for, etc. But when it comes to selling your home, timing (and what the market will bear at that exact timing) is everything. A qualified Realtor will guide you through the pricing process by analyzing myriad variables such as comparable home prices, current interest rates, level of inventory, interest in your neighbourhood and/or school district and much more.

Hunting & Gathering:
If you are looking to buy a new home, the hunting and gathering stage is where a Realtor will save you the most time and energy. Instead of trolling online daily looking for a property that will suit your needs, your Realtor(R) will take this step off your plate, comparing and contrasting what’s out there, and sending you only what they know will work for your needs. A Realtor also has access within their own network to homes that may not yet be on the market. As for selling, a professional Realtor will come up with creative solutions to lure qualified buyers to your property. Which brings us to

When it comes to selling your home, marketing is perhaps one of the most important aspects of the process. How will you maximize the best offers if people don’t even know that your home is for sale? A Realtor will work night and day to market your home in the right way, from open houses to online and print ads, to wild and creative options to showcase your property in the right light.

Dispelling Myths:
Much like planning a wedding, or having a baby, buying or selling a home or cottage brings unsolicited advice and personal anecdotes out of the woodwork. Your neighbour may be convinced that home values in your area have gone up 10% since you bought, and your cousin may be insisting that you hold out until spring to list your home, but only a Realtor(R) will be able to give you the inside info on what will or won’t work for your particular circumstances.

When it comes down to the transaction of buying and/or selling your home or cottage, there can tend to be a lot of moving parts. From real estate lawyers to home inspectors, and stagers to contractors, your Realtor(R) is plugged into a community of other professionals who support and enhance the real estate industry.

This entry was posted on March 21, 2019 by Jim and Iris

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